As you think about developing the core value proposition for the consumer ('demand' side) of your marketplace business (be it product or services), there are three essential aspects that the platform needs to solve for – (1) Discovery (2) Decision making (3) Delivery aka the three 'Ds'. Before we get into the specifics of how to solve for each of them, it’s important that to define these … Continue reading Winning the Online Marketplace – Part II ‘Developing a Value Proposition for the Demand Side’ →