What colour is your startup’s moat?

The purpose of this blog is to provide the startup CEO with a framework that captures learnings from successful competitive battles. I believe this framework should (1) Help entrepreneurs shape their business model such that it enjoys impenetrable competitive advantage or a large barrier to imitation (2) Encourage entrepreneurs to alter capital and resource allocation to feed and widen the barrier to imitation (yes they need to be fed and protected – more on that below) (3) Help better communicate the same to their employees and investors as they align on a business strategy (4) Avoid ‘Grow or Die’ mindset which leads to ‘Grow and Die’ results