Category: Business Metrics

Unit Economics matter, Scalability of the Unit Economics matters more…

I like entrepreneurs who think hard about the unit economics (UE) of their business from very early on in the post 'product - market fit' phase. Having said that, I love entrepreneurs who think not only about UE but also, the 'scalability of their unit economics'. Eliminating the jargon here, what I mean is that … Continue reading Unit Economics matter, Scalability of the Unit Economics matters more… →

Measuring ‘Product-Market Fit’ – Is your startup ‘CURWing’ in the right direction?

“If you can’t measure it, you can’t improve it”                 A lot has been written about the concept and importance of ‘product – market fit’ – having said that, I have always found entrepreneurs yearning for some structure or simple framework around identifying, defining, measuring and improving key metrics that would enable them to claim … Continue reading Measuring ‘Product-Market Fit’ – Is your startup ‘CURWing’ in the right direction? →

‘Retention’ – The Forgotten (Super) Growth Driver !!

"The purpose of a business is to create and keep a customer" - @ Peter Drucker - and I can't  agree more! Customer retention is an integral driver of 'Customer Life Time Value' (think about this as total revenue earned per customer before she defects from the service multiplied by the 'margin' in the business) which … Continue reading ‘Retention’ – The Forgotten (Super) Growth Driver !! →

3 Cs of Profitable Growth – ‘Key Metrics to ‘kill for’ or else get ‘killed’’

Over the last 6 years, I have had the privilege to work along some of the best entrepreneurial minds in the country - this allowed me to understand what each one of them was doing differently or not so differently. The following post is a summary of my findings on what differentiates successful internet companies … Continue reading 3 Cs of Profitable Growth – ‘Key Metrics to ‘kill for’ or else get ‘killed’’ →