"The purpose of a business is to create and keep a customer" - @ Peter Drucker - and I can't agree more! Customer retention is an integral driver of 'Customer Life Time Value' (think about this as total revenue earned per customer before she defects from the service multiplied by the 'margin' in the business) which … Continue reading ‘Retention’ – The Forgotten (Super) Growth Driver !!
Over the last 6 years, I have had the privilege to work along some of the best entrepreneurial minds in the country - this allowed me to understand what each one of them was doing differently or not so differently. The following post is a summary of my findings on what differentiates successful internet companies … Continue reading 3 Cs of Profitable Growth – ‘Key Metrics to ‘kill for’ or else get ‘killed’’