Winning the Online Marketplace – Part II ‘Developing a Value Proposition for the Demand Side’

As you think about developing the core value proposition for the consumer ('demand' side) of your marketplace business (be it product or services), there are three essential aspects that the platform needs to solve for – (1) Discovery (2) Decision making (3) Delivery aka the three 'Ds'. Before we get into the specifics of how to solve for each of them, it’s important that to define these … Continue reading Winning the Online Marketplace – Part II ‘Developing a Value Proposition for the Demand Side’

Winning the Online Marketplace – Part I ‘Importance of the Supply Side’

 Over the last 4 years as a venture investor, some of the most exciting moments include interactions with entrepreneurs hustling to launch & scale disruptive marketplace businesses. Each of these meetings have fundamentally revolved around two important questions for the entrepreneur - (1) The ‘Chicken Or Egg’ problem, which is essentially asking the question – … Continue reading Winning the Online Marketplace – Part I ‘Importance of the Supply Side’