Winning the Online Marketplace – Part III ‘Online Marketplace Business Metrics – The What, When and Why’

The one thing I observe is common across most successful entrepreneurs is that  that they doggedly watch their business metrics. And they do this to identify key challenges, seek help from investors / mentors quickly without mincing words. They then employ some of their best brains to address the right problems to come up with strategic initiatives … Continue reading Winning the Online Marketplace – Part III ‘Online Marketplace Business Metrics – The What, When and Why’

Winning the Online Marketplace – Part II ‘Developing a Value Proposition for the Demand Side’

As you think about developing the core value proposition for the consumer ('demand' side) of your marketplace business (be it product or services), there are three essential aspects that the platform needs to solve for – (1) Discovery (2) Decision making (3) Delivery aka the three 'Ds'. Before we get into the specifics of how to solve for each of them, it’s important that to define these … Continue reading Winning the Online Marketplace – Part II ‘Developing a Value Proposition for the Demand Side’